MUSIC BUSINESS COURSES 2008

Enrol in any THREE courses at once and save 10% off the total price – that’s a saving of $88.50

For further information or to enroll in any of the courses please contact AUSMUSIC SA: ausmusic.sa@musichouse.org.au or download an enrollment form from MusicSA.

To DOWNLOAD THIS COURSE INFORMATION SHEET as a Word Doc, CLICK HERE .

To Download the Complete Course Time Table and/or an Enrolment Form (valid for any course) as a Word Doc, go to the MAIN COURSE PAGE .

‘Promoting Your Music'

Marketing In The Music Industry

 

WEDNESDAYS 7.00pm to 10.00pm

30^th April to 18^th June (8 Weeks)

COST - $295.00

Last day for enrolment: 23^rd April 2008

Earlybird Enrolment: $250.00 (for enrolments PAID IN FULL prior to 12/3/08)

 

The purpose of this module is to provide learners with the knowledge related to the special marketing and promotion techniques of the music industry and to develop the practical skills in marketing music products.

 

Each week, a range of prominent music industry practitioners and business operators will work with students to:

 

1.         Explain the importance of promotion in the music industry.

 

2.         Explain the importance of advertising in the music industry.

 

3.         Describe the role of the media in the marketing and promotion of music products.

 

4.         Describe the role of radio in the marketing and promotion of music products.

 

5.         Describe the role of music video in the marketing and promotion of music products.

 

6.         Explain the importance of merchandising in the marketing and promotion of music products.

 

7.         Explain the importance of the print media in the marketing and promotion of music products.

 

8.         Describe the different approaches in marketing and promotion in the territories of Europe, Asia and the USA.

 

 

Qualification:                 This course is a Unit of Study, which forms part of the complete CUS40301 Certificate IV in Music Industry (Business). When competence is demonstrated Statements of Attainment are issued for the following units

CUSMAR01A - Promote products and services

CUSBMA10A - Determine publicity opportunities for an artistic event

 

Entry requirements:        No formal qualifications required, however, demonstrated interest in entering the music industry as a career and/or music industry experience is desirable.  No age restrictions.

 

Enrolment details:           Contact AUSMUSIC SA

                                      ph - (08) 8218 8444

                                      fax - (08) 8212 8122

                                      e - ausmusic.sa@musichouse.org.au

                                      Address - C/- Level 1, Music House

                                      Corner North Terrace & Morphett Street

                                      ADELAIDE SA 5000

 

Last day to enrol: Enrolment must be received by 5.00 pm 23^rd April 2008

PAYMENT IN FULL by 5.00pm 12^th March 2008 for Earlybird Discount to apply

Note - it is advised to enrol as soon as possible as there are 18places only.

 

Payment:                       A deposit of $100 must accompany enrolment, due no later than 23^rd April 2008.  Remaining is due no later than 30 days after payment of deposit.

 

Cancellation:                 Notice of cancellation is required no later than 29^th April 2008.  If notice of cancellation is received after this date, payment received will not be refunded.