frusic = fringe + music

FRUSIC (pronounced FROO-zic)
is a marketing campaign dedicated to promoting the Adelaide Fringe Festival’s Music Program.

Brand new in 2016, FRUSIC is a partnership between Adelaide Fringe and Music SA, with major funding partner  Music Development Office, funding partners AHA | SA, Adelaide City Council, and sponsors The Music, National Trust SA, Little Birdy and Reality Media.


how much frusic?

Fringe Music Shows
Venues Hosting Fringe Music
Presenters of Fringe Music Shows




FRUSIC is happening across South Australia!

You’ll find Fringe Music happening from Robe to the Barossa, Whyalla to Renmark, and course throughout the Adelaide CBD and metro suburbs.

Explore our FRUSIC Google Map and see what’s happening in your neck of the woods at the Fringe Music venues.

how to frusic!

FRUSIC Printed Guide


The 2016 Adelaide Issue of THE MUSIC is the first to contain the complete FRUSIC printed guide within its pages.

1. Grab a copy from your favourite live music venue or cafe and get inspired to see some shows!

2. Flip through to find the FRUSIC pages with venue & show listings, recommendations, plus candid interviews with some of SA’s best loved venues and artists.

3. If you like, download the issue as a pdf >

4. Also see the Reality Media info below for new ways to make this printed content come alive, using the Aurasma app.


FRUSIC Digital Guide



The Little Birdy app is your digital guide to FRUSIC gigs across the state.

1. Download the Little Birdy app and search by date or venue.

2. See what shows are happening around you, and find gig details including artist profiles, show times, photo and ticket link

3. Head to your favourite live music venue, see who else from the Little Birdy network is there, and check out what’s happening in the venue’s own feed (posts in its timeline).

4. When you check in to selected venues with the app, you could earn points for Fringe Music attendance, drink purchases and more…then redeem your points for rewards at the venue!





FRUSIC Adelaide Music Trail


National Trust SA takes you on a journey through the CBD’s iconic live music venues with a FRUSIC Adelaide Music Walking Trail, where you’ll find stories about their history, current live scene, modern and historic photos and more.

Some Venue listings even host some exclusive video content, including interviews with SA music personalities!

1. Download the free Adelaide City Explorer app, or visit the official website.

2. Go to Trails, and look for “FRUSIC Adelaide Music Trail”.

3. Click on the Trail title to go to the full list of trail Venues.

4. Click on a Venue name for their featured listing with stories, photos, videos etc.

In the app, click the icons on the top of the page to navigate through the various types of content.

5. The bottom of the listing has links to FRUSIC (Fringe Music) shows at the Venue.

6. Get walking and visit these amazing Venues during Adelaide Fringe!




FRUSIC Augmented Reality


Fringe Music comes to life thanks to Reality Media and their use of the AURASMA app, where videos and live performances leap from the printed pages of FRUSIC.

1. Download the free AURASMA app and create a username and password.

2. Follow these channels:

Frusic-TheMusicCoverFRUSIC Channel

For use with The Music’s FRUSIC pages in the Adelaide Issue

Frusic-FringeGuideCoverFringe Guide Channel

For use with the music pages in the official Adelaide Fringe guide

3. Point your tablet or phone at official FRUSIC & Fringe Music printed pages in the guides, and you’ll discover pop-up videos by featured acts.

It’s a great way to see what their music is all about, and to entice you to their Fringe shows!




FRUSIC Features


Music SA will regularly showcase Fringe Music venues + artists throughout the festival.

1. Explore our growing section of FRUSIC Features on our website

2. Look for the FRUSIC ‘top pick’ gigs in our curated weekly Gig Guide

3. Find participating Little Birdy venues in our Venue Directory,

4. Our Facebook, Twitter, and Instagram will all be putting the spotlight on FRUSIC too. Come follow us!

5. Be sure to search #ADLFringe and #FRUSIC to see what’s happening in the social pages.






FRUSIC Fringe Music


Of course all Fringe Music shows are promoted directly by Adelaide Fringe!

1. Take home a copy of the printed guide (or download a copy of here >), out everywhere now.

2. Don’t forget, see the Reality Media info above for new ways to make the music pages come alive, using the Aurasma app.

3. Search all Fringe Music events via the official Adelaide Fringe website

4. Visit the Fringe’s own FRUSIC page

5. Make sure you get your FRINGETIX to a music show!






for Artists & Venues


  • Are you featured in any of the guides, apps, websites above with special stories? SHARE this with your fans & followers. They’ll love the bonus content.
  • Join the Little Birdy community and get social. Make sure you tell people to download the app to view yours and other Fringe music events and be rewarded at selected venues for attending gigs, making purchases, sharing and more! Promote your presence on Little Birdy and increase your ticket sales.
  • TAG your social posts with #FRUSIC and #ADLFringe. We’re on the lookout for these tags to help share them, and punters will be searching for them

Download our handy PDF on “How To FRUSIC” >




want more exposure?

click image for media kit

If you’re keen to have your show or venue featured, submit your story to Music SA for consideration in a FRUSIC FEATURE or Top Pick Show.

Get in our gig guide guaranteed with our $25/week Poster Wall, or take advantage of our range of super affordable banner ads on our site and Enews. Download the MEDIA KIT (pdf) and contact ASAP – limited spots!

frusic 2016

I am so thrilled that we teamed up with Music SA to present FRUSIC (Fringe Music) this year. Music is the second biggest genre in the Fringe and FRUSIC will help us shout louder about that than ever before!

There are over 220 shows in the music category of the Fringe this year and the FRUSIC guide will help shine a spotlight on each and every one of them. I encourage people to get out and support live music in the Fringe!

I hope you enjoy music in venues big and small around the city!

– Heather Croall, Director and CEO, Adelaide Fringe 


Adelaide has a long and rich history of live music in venues.  Supported year round with nearly 1000 live music gigs per month, this figure goes through the roof during Frantic February and Mad March! And with nearly 80% of these gigs held in hotels, FRUSIC (Fringe Music) is the ideal way to put the spotlight on our beloved venues.

Music SA would like to acknowledge the support of the South Australian Government through the Music Development Office (MDO), and appreciate their generosity and enthusiasm throughout the project.  Additionally, our mates at the Australian Hotels Association (SA Branch), the Adelaide City Council and major partner Adelaide Fringe are backing FRUSIC and throwing their support behind music vibrancy.

– Lisa Bishop, General Manager, Music SA