CONTROL is an intensive five stage program for music managers based in Australia or New Zealand and wanting to grow their business locally and offshore.

The program is presented by the Australian Music Industry Association (AMIN) in association with the Music Managers Forum of New Zealand (MMF NZ). It is supported by Music ACT, Music NSW, Music NT, Music SA, Music Tasmania, Music Victoria, Q Music and the West Australian Music Industry Association (WAM), as well as Association of Artist Managers. It incorporates a residential workshop which will include a comprehensive review of the many different business models found in the contemporary music sector, as well as deep analysis of each business model brought to the workshop. Mentors/advisers will work with participants in the program. All course materials and information disclosed during the workshop will be treated strictly as commercial in confidence.

The course proposes the following key areas of focus for participants:

  • developing the tools to analyse the viability of various business models to drive the growth of a music management business;
  • developing the skills to create and deliver a detailed business plan based around a business model;

The course objectives are:

  • to encourage participants to consider the development of new business models and income streams for their business
  • to assist participants in developing their business into a stable, sustainable and growing enterprise;


The course structure in brief comprises:

  • Stage 1

An online tutorial in SWOT analysis and business planning to be completed by all participants prior to commencement of the residential workshop

  • Stage 2

A residential workshop to be held near Melbourne from 27-30 November 2016.

  • Stage 3

Preparation of a business plan to be delivered 1 March 2017;

  • Stage 4

One-to-one feedback on the submitted Business Plan in March 2017.

  • Stage 5

A two day residential program in the Fundamentals of Financial Modelling to be held near Melbourne in April 2017.

The course content in brief comprises:

  • the SWOT analysis;
  • strategic business planning using the Business Model Canvas;
  • case studies of various business models in the contemporary music sector;
  • planning and financing growth.
  • Financial modelling


This course is aimed at mid career music managers who are keen to grow their business and work nationally and internationally. Applicants applying to the program must meet the following criteria:

  • have recognition in the Australian or New Zealand market
  • have at least 3 years experience as a music manager
  • have a current full length album with national distribution and good sales and/or
  • extensive touring experience and/or
  • national airplay and chart action
  • be an owner, co-owner or a senior manager of the management company
  • only one person from each management company can participate in the program
  • be a citizen or permanent resident of Australia or New Zealand

Self managed artists who also manage other artists, and have the required industry experience, are deemed to meet the criteria for the program. Those who are not operating an artist management division in their business do not meet the eligibility criteria for this program.


  • the track record of the applicant
  • the applicant’s reasons for applying to the program
  • The applicant’s statements in support of their application


There will be no cost of participation in the program (including all meals and accommodation during the workshops). Funding for CONTROL has been generously provided by the Australian and New Zealand Governments.

Travel will be at each participant’s expense. No fee will be paid to participants.


Applications need to include:

  • a completed application form;
  • a half page history of the company or business;
  • a half page professional biography;
  • a half page statement outlining why you should be chosen to attend the course
  • a half page statement describing what you hope to achieve by attending the course


A selection committee from AMIN, MMF NZ and the industry will make a preliminary selection of candidates. Interviews may be used to further establish suitability. The selection committee will review and choose the successful applicants. Successful applicants will be notified by late October 2016.

The selection committee will not make public its reasons for its decisions. The decision of the selection committee with respect to any application is absolute and final and not subject to appeal.

Submit applications here>

Applications close 5pm AEST 30th September 2016