Music SA is a non-for-profit organisation committed to promoting, supporting and developing contemporary music in South Australia. We nurture careers in the industry and deliver cultural and economic benefits to artists, residents, businesses, visitors and global audiences.

The South Australian Contemporary Music Company Ltd. T/As Music SA  (formerly AusmusicSA) was established on July 23, 1997.

Music SA receives major funding from the South Australian Government through Department of Innovation and Skills, project funding from City of Adelaide, AHA (SA Branch)APRA AMCOS and the Live Music Events Fund to support its program delivery. Music SA is also grateful for the support it receives from our generous sponsors, Version Design, Moshtix, Aon Entertainment Insurance and Derringers.

The Company is administered by a Board of Directors with office-bearers comprising a Chair, Secretary and Treasurer. Company finances are reviewed by an independent auditor on an annual basis. The Board is responsible for the employment of a CEO who has the responsibility of day to day financial, resource and staff management.

Read more about our achievements in 2018 here.

Read more about what we do and our strategic plan for 2019-20 here.

Music SA delivers projects for the benefit of the South Australian music industry, including

  • A comprehensive SA music website
  • Contemporary music workshops and training programs in schools
  • Professional development, advice and consultancy service for SA artists and practitioners
  • Music business events and seminars
  • Contemporary music showcases and live performance opportunities
  • Accredited music business training program
  • Secondary School Vocational Education Training (VET) programs
  • SA Music Awards
  • Umbrella: Winter City Sounds
  • Adelaide Sounds
  • Bands On Track
  • Clip It!
  • Live Music Census

we are non-profit

The South Australian Contemporary Music Company Limited T/AS Music SA is listed on the Register of Cultural organisations with Deductible Gift Recipient (DGR) Status and as such can accept tax deductible donations. Please contact Lisa Bishop, General Manager on (08) 7320 3302 for details.

our board of directors

Anne Wiberg
Anne WibergChair
Anne Wiberg’s career has been extremely diverse working in local government, state government, numerous arts and music festivals in South Australia, the corporate sector, the contemporary music industry and the performing arts industries. She has worked as a social worker, youth worker, community development worker, counsellor, program manager, team leader, event manager, and festival producer and programmer.

Over the years, she has sat on various committees, judging panels, assessment teams and boards including the SA Live Arts Board and has chaired Music SA for the pst four years.

After over 20 years working for various arts related companies, Anne has recently started her own business to work as a freelancer in music, arts and event management. The focus of her work is project management, programming, and event producing.

Her most recent roles include, Contemporary Music Consultant at Grounded/Super Massive festival 2018, Music Programmer at Darwin Festival 2018, Content Producer at Adelaide Fringe Festival 2018, Associate Producer at Adelaide Festival of Ideas 2018 & Programming Director at Ruby Awards 2017.

In addition to her project work, Anne also mentors students annually for the University of South Australia’s Business Mentorship program and she DJ’s regularly at private functions and local events.

Troy Sincock
Troy SincockDirector
General Manager of Fresh 92.7 for 10 years combined until March 2018, Troy Sincock had a long history with the station, having been a Member since the station’s inception in 1998.

Under his direction Fresh 92.7 was an undisputed leader in the community radio sector, positively impacting youth culture in Adelaide. The station was awarded a Fast Movers 2016 Award and acknowledged as one of SA’s Top 25 small businesses

Troy has extensive, well-rounded knowledge of the radio landscape, having worked in the industry for 26 years in a variety of roles. He was the Assistant Program Director at Nova 91.9 from 2007 to 2011, and has also worked in content as both a music and talk-back presenter, as well as a breakfast show producer.

In addition to his role on the Music SA board and DJing for 25 years, Troy was former Chair of the Music Advisory Committee (MIC), currently sits on the Advisory Committee for Adelaide UNESCO City of Music, CBAA’s Research Advisory Committee (RAC) and has worked as a volunteer and staff member in the community radio sector for 26 years.

Troy is a passionate advocate for the radio medium and has established a company, Dave & The Beanstalk producing impactful podcasts focused on music and innovation.

Tim Haslam
Tim HaslamTreasurer
Tim Haslam is an experienced Chartered Accountant, working with highly regarded South Australian business services firm Perks. His main focus is providing strategic advice and solutions on accounting, tax and financial management issues to private businesses and individuals.

Combined with a diverse range of skills drawn from a career in finance spanning Adelaide, London and Sydney, Tim also has extensive knowledge and experience in the Australian music industry. Several years with the Secret Sounds Group (incorporating Splendour in the Grass and Falls Festival) were invaluable in gaining a rich understanding of the music business. As a musician also, Tim has tickled the ivory for decades as a solo performer, accompanist and with numerous bands across the country.

Amanda Pepe
Amanda PepeDirector
Amanda Pepe has had a long career in media, communications and management roles.
She is currently Publishing Director for Opinion Media, overseeing a diverse range of print and online publications including the iconic Adelaide masthead, The Adelaide Review.
Prior to this she was Publisher of Solstice Media, responsible for South Australia’s only independent daily source of online news, InDaily.
Her interest in the arts stems from a strong personal commitment to the important role of art in enriching society. She was CEO of the philanthropic arts organisation the Helpmann Academy for three years and remained on their Foundation Board until 2017. She also sits on the board of Music SA and the Cora Barclay Centre.
Amanda has broad experience in communicating complex issues in terms that are accessible to all, dealing with all levels of government and the business community and achieving outcomes that benefit all involved.
Stu MacQueen
Stu MacQueenDirector
Stu MacQueen is co-founder and co-owner of Wonderlick Entertainment Group and has formerly held positions including General Manager of Krell Records and Director of A&R at Shock Records. Wonderlick is a leading Australian music company with offices in Sydney and New York. The company was established in 2007 by Stu MacQueen & Gregg Donovan. The entertainment group includes a joint venture record label with Sony Music (Wonderlick Recording Company), a joint venture publishing company with Sony ATV Music Publishing (Wonderlick Publishing) and an artist management company (Wonderlick Management).

Wonderlick has a roster that includes many of Australia’s leading artists, who have collectively sold millions of albums worldwide, won more than a dozen ARIA Awards (from more than 40 nominations), had multiple #1, top 5 and multi-platinum awards in Australia, and enjoyed several international Top 10 chart successes. Stu has acted as A&R on more than a dozen Top 10 albums (Australian and international charts), multiple top 5 singles, and a host of other top 20 records.

Stu has formerly served on the board of AIR (Association Independent Record Labels) and is currently a Director of the Robert Stigwood Fellowship program. Stu has made the top 30 of the AMID Power 50 List of the most powerful people in the Australian music industry three years running, and in nominated for Manager of The Year and A&R Person of The Year in the inaugural national Industry Observer Awards.

Madeleine Frost
Madeleine FrostDirector
Madeleine Frost is a highly experienced senior executive with demonstrated ability to lead teams of professionals to new levels of success in a variety of highly competitive and diverse industry sectors.

Madeleine is a graduate of the Australian Institute of Company Directors and is currently a member of the Northern Adelaide Health Network Advisory Council. She has a family interest and a passion for the arts and was a founding member of the Adelaide Youth Orchestra board.

She has strong educational qualifications and private business experience with a track record of more than 16 years hands-on experience in educational leadership including financial management, strategic planning, business development, project and product management, contract negotiation and change management strategies. She has experience in international markets including Singapore, China, Vietnam, Hong Kong and the UAE.

As Director of the Adelaide College of the Arts, Madeleine was responsible for the leadership of educational programs in performing arts, contemporary music, visual arts and design and for consolidating these programs into Australia’s only dedicated tertiary institution arts building.

Craig McKay
Craig McKayDirector
Adelaide born and bred, Craig McKay is a classically trained pianist and multi instrumentalist. In 2013 Craig launched Craig McKay Legal, a boutique law firm offering personalised services for clients who have come to respect and value his advice and common sense approach. Craig currently practices in the areas of Commercial Law, Wills & Estates and Family Law. He continues to provide advice to local Adelaide artists and not-for-profit associations. He is married with 3 children and enjoys music, reading and travel.

our staff

Lisa Bishop
Lisa BishopCEO
Business | Industry Development | Strategy

Lisa Bishop has worked in the private, public & not-for-profit sectors across industries including retail, transport, tourism, health and the arts. She has held leadership roles in government, has 20 years experience as a Board Director and holds a Bachelor of Economics and a Graduate Diploma in Management (Arts). Lisa is on the board of the Adelaide Fringe Festival, and has most recently worked in film and TV, including the SBS TV series Danger 5, and sings in Adelaide band Nuvo.

Contact for Media Comments, Music SA Business, Corporate Governance, Sponsorship

ph (08) 7320 3302
Monday – Friday

Gareth Wilkes
Gareth WilkesBusiness Manager
Business Systems I Finance

Gareth Wilkes is an award winning film director, writer and producer. He brings to the role of Business Manager a wealth of experience including production accounting on major feature films, tutoring & workshop coordination, IT consulting, graphic design, editing, systems design and procedure writing. Gareth has a working knowledge of NFP governance having worked at the Media Resource Centre where he managed grant funds. Gareth also works on Music SA’s film/music projects.

Contact for Systems Administration, Invoicing, Finances.

Monday, Wednesday, Thursday

Joel Byrne
Joel ByrneIndustry Development Coordinator
Industry Development Projects | New Release Features | Live Music Bookings

Joel Byrne has spent the last 12 or so years travelling around Australia and the rest of the world singing and playing guitar in Adelaide rock band, Wolf & Cub. As the founder and main songwriter for this act he brings a wealth of experience and industry knowledge to the role of Industry Development Coordinator. Throughout this time Joel has also had some experience with band management, live music bookings, marketing, touring and event promotion and planning including Clipsal Bands On Track.

Music SA Live Performance Series, Special Events.

Ph 08 7320 3304
Monday, Thursday, Friday

Skye Lockwood
Skye LockwoodMarketing Manager
Marketing | Advertising

Skye Lockwood brings over 10 years of experience in marketing across numerous industries including banking, education and of course music. With 10 years experience in performing and touring, Skye now plays in local act Wing Defence and co-creates a local yoga and music festival named The Sanctuary Festival.

Contact for marketing, advertising and sponsorship enquiries.

ph 08 7320 3313
Tuesday – Friday

Steve Pitkin
Steve PitkinProgram Manager
Umbrella: Winter City Sounds Program Manager | SA Music Awards Event Manager

After spending the past 15 years performing and touring in numerous bands Steve Pitkin is now utilising his experience to support emerging independent artists through band management and representation. Steve also steers the ship for God God Dammit Dammit and curates a range of local festivals including Scumfest and Root Down. After undergoing the Stigwood Fellowship and the mentorship of Stu Macqueen in 2015 he has grown into a creatively motivated Artist Manager and Festival Designer with a huge passion for Live Music in South Australia.

Umbrella: Winter City Sounds, SA Music Awards

Ph 08 7320 3304
Monday – Friday

Kim Roberts
Kim RobertsHead of Training
Head of Training | Music Business Courses

Kim Roberts is a passionate educator with over 6 years experience in the Vocational Education sector. Kim has also been involved in many aspects of the music industry, from playing in bands, to broadcasting, working for events and writing for street press. She currently manages and plays guitar in post-rockers Last Days of Kali, supporting titans such as Mono, Tortoise and Boris.  She also hosts and produces a weekly show on Three D Radio, where she is a member of the Programming Committee and former Board member.

Ph 08 7320 3313
Monday – Thursday

Dale Taylor
Dale TaylorCourse Coordinator
Music Business Courses – Music Business, Songwriting, Performance

Dale Taylor is a multi-instrumentalist, songwriter, producer, mix and mastering engineer from Adelaide. Dale has performed on a local, national and international level over the past 18 years. He has worked with local and international artists in many genres from Techno, Rock, Hip-hop, Electronica to World Music. Currently, Dale is the Guitarist of the Adelaide band “The Cities Alight”.

Contact via our Head of Training, Kim Roberts

Wednesday – Friday

Jessi Lou
Jessi LouEvents Co-ordinator
Umbrella: Winter City Sounds

Jessi Lou is our Umbrella Winter City Sounds Co-ordinator. She has 10 years of vocal training and has been performing since she was a child. After working as a singing teacher for 4 years she took her first post grad role after completing Festival & Event Design & Management at Flinders Uni, as a Programs Officer at the University of Sydney Union in 2014 where she stayed for 18 months. Jessi has been putting on live music events around Adelaide since she was 18 and in 2013 Jessi began Punk Ass Kids, an initiative to help strengthen the rock n roll scene of Adelaide. Jessi also undertakes some artist management, marketing and tour promotions as part of her part time event business.

Ph 08 7320 3304
Monday – Thursday

Sian Walden
Sian WaldenLive Music Coordinator
Live Music Coordinator

Sian Walden started out her music career at Music SA, studying the Cert 4 in Music Business back in 2012. Now, as well as being Music SA’s Live Music Coordinator, Sian runs Little Acorn Music, managing MANE, Wanderers and Tom West, as well as booking tours for numerous artists.

Ph 08 7320 3314

Tuesday, Thursday

Tom Gordon
Tom GordonIndustry Development Coordinator: Training and Development
Industry Development | Workshops

In addition to his work as Industry Development Coordinator at Music SA, Tom Gordon is an experienced musician and artist manager. Gordon has played in several bands in the Adelaide scene, but currently plays in both West Thebarton and Horror My Friend, self-managing each of these acts to a point, securing national radio play, key industry involvement, supports and multiple festival slots. Moving further into the industry, Gordon now independently manages Siamese and Paradise Club.

Ph 08 7320 3314
Tuesday – Thursday


our sponsors


The information regarding artists, venues and advertisers contained on this website has been provided to The South Australian Contemporary Music Company Limited ACN 079 445 051 trading as Music SA (“Music SA”) by the applicable artists, venues, advertisers or their sources. Music SA makes no warranty or representation that the information contained on this website is complete or otherwise free of any errors or discrepancies. To the fullest extent permitted by law, Music SA disclaims all liability (including any indirect, special, incidental or consequential damage or loss) suffered or incurred by any person, whether directly or indirectly by reason of any information contained on this website being incomplete, incorrect or misleading or deceptive. To the fullest extent permitted by law, Music SA excludes all conditions and warranties. Copyright responsibilities for any material that appears on this website, rests with the artists, venues, advertisers and their sources. Please note, the Music SA website uses Google Analytics for the collection of statistical data.