Music SA nurtures careers in the contemporary music industry & delivers cultural & economic benefits to artists, residents, businesses, visitors & global audiences. We are a non for profit company.

The South Australian Contemporary Music Company Ltd. T/As Music SA  (formerly AusmusicSA) was established on July 23, 1997.

MUSIC SA receives major funding from the South Australian Government through Arts SA, project funding from The Australia Council and APRA AMCOS to support its program delivery. MUSIC SA is also grateful for the support it receives from our generous sponsors Hostworks, HWL Ebsworth Lawyers, Duografik, Fat Trax, Moshtix, Hills Cider and Allans Billy Hyde.

The Company is administered by a Board of Directors with office-bearers comprising a Chair, Secretary  and Treasurer. Company finances are reviewed by an independent auditor on an annual basis. The Board is responsible for the employment of a General Manager who has the responsibility of day to day financial, resource and staff management.

Read more about what we do and our strategic plan for 2017  (pdf).

our board of directors

Anne Wiberg
Anne WibergChair
Anne Wiberg is currently an Associate Producer at the Adelaide Festival of Arts working on its international contemporary music programs.

She is an active member of the Adelaide Music Collective, plays flute and piano and DJs part-time.

In recent years, Anne has worked on numerous multi-arts and music events, including Adelaide Cabaret Festival, Off the Couch, Hoot! Adelaide Hills Jazz Festival, Womadelaide, Adelaide International Guitar Festival, Fringe Festival and Come Out Festival.

Liz Elliot
Liz ElliotTreasurer
Liz Elliot is an Associate Director at Perks Integrated Business Services. Liz’ public practice experience is strengthened by her 10+ years in commerce. Her talents include understanding the financial position of the organisation, strategy, ensure reporting is accurate and meaningful and to assist with resource allocation given the inherent limitations with not for profit organisations. Liz feels privileged to be part of Music SA and recognises how essential music is in culture.
Helen Page
Helen PageSecretary
Helen Page has worked in the music industry in South Australia for over 16 years, initially working for with APRA/AMCOS. Helen co-founded JL Music Publishing (2009-2015) and now independently consults on music licensing. Helen has been a Director of Music SA since 2007. Helen also runs and owns Helen Page Photography and works with the Adelaide West End Association, managing member services, marketing,communications and events.
Sacha Sewell
Sacha SewellDirector
Sacha Sewell is Director of El Dorado Music, the SA reps for Soundwave, Groovin The Moo and Big Day Out. Site Managers for Steresonic and Triple J’s One Night Stand. EDM have also worked on Future Music, Parklife, Summadayze and a multitude of gigs, events & festivals. Sacha has been a booking agent and artist manager, and prior to establishing El Dorado Music, cut his teeth as Adelaide UniBar’s booker from 1995, facilitating many large festivals and concerts.
Brenton Gowland
Brenton GowlandDirector
With 20 years experience in advertising Brenton Gowland has worked in and managed a variety of disciplines, from design and web development to photography and video production. A passion to see companies develop through good communication led him to establish Nucleus in 2008. Brenton’s skills, knowledge and ability to bring together the right mix of professionals to implement any project or campaign, have enabled him to lead the creation, management and marketing of numerous successful brands.
PJ Murton
PJ MurtonDirector
You may know PJ Murton from his many years as founding Manager of Hip Hop act – Hilltop Hoods or being responsible for multiple Gold & Platinum albums & ARIA awards. What you may not know is that he is also an ARIA nominated Music DVD Producer/Director, Photographer and Management consultant with over 20 years experience in the entertainment industry including event management, distribution, promotion and publicity and then some.
Amanda Pepe
Amanda PepeDirector
Amanda Pepe is an experienced journalist and editor and Publisher of Solstice Media’s various titles in South Australia. She has worked in media, marketing and management roles for more than 25 years. Amanda is expanding the company and introducing key events such as the SA Business Index and the Night Noodle Markets (in partnership with Fairfax Events).
Amanda is married with two adult sons and three adult step-children. She is bilingual (Italian) and enjoys gardening, cooking, wine, reading and travel.
Craig McKay
Craig McKayDirector
Adelaide born and bred, Craig McKay is a classically trained pianist and multi instrumentalist. In 2013 Craig launched Craig McKay Legal, a boutique law firm offering personalised services for clients who have come to respect and value his advice and common sense approach. Craig currently practices in the areas of Commercial Law, Wills & Estates and Family Law. He continues to provide advice to local Adelaide artists and not-for-profit associations. He is married with 3 children and enjoys music, reading and travel.

we are non-profit

The South Australian Contemporary Music Company Limited T/AS Music SA is listed on the Register of Cultural organisations with Deductible Gift Recipient (DGR) Status and as such can accept tax deductible donations. Please contact Lisa Bishop, General Manager on (08) 7320 3302 for details.

our projects

MUSIC SA delivers projects for the benefit of the South Australian music industry, including

  • A comprehensive SA music website
  • Contemporary music workshops and training programs in schools
  • Professional development, advice and consultancy service for SA artists and practitioners
  • Music business events and seminars
  • Contemporary music showcases and live performance opportunities
  • Accredited music business training program
  • Secondary School Vocational Education Training (VET) programs

Latest Music SA Projects & News >

get social with us


our staff

Lisa Bishop
Lisa BishopGeneral Manager
Business | Industry Development | Strategy
Lisa has worked in the private, public & not-for-profit sectors across industries including retail, transport, tourism, health and the arts. She has held leadership roles in government, has 20 years experience as a Board Director and holds a Bachelor of Economics and a Graduate Diploma in Management (Arts). Lisa is on the board of the Adelaide Fringe Festival, and has most recently worked in film and TV, including the SBS TV series Danger 5, and sings in Adelaide band Nuvo.

Contact for Media Comments, Music SA Business, Corporate Governance, Sponsorship

ph (08) 7320 3302
Monday – Friday

Matthew Hayward
Matthew HaywardHead of Training
Mentorship | Training | Music Education
Matthew is an experienced educator who has been involved extensively in artist representation and advocacy.  With more than ten years teaching experience, Matthew brings a strong passion for supporting and developing motivated young people in the creative industries sector.  He supports them to build sustainable careers in the local, national and global music scene.

Contact for Music Business Courses, Enrolments, Fee Payment, Schedules

Ph 0402 596 797
Monday – Thursday

Emma Coyle
Emma CoyleIndustry Development Manager
Professional Development | Advice | Career Strategy
Emma’s background is mainly in artist management and tour promotion, having spent the past 5 years prior to Music SA working in Sydney for an artist management company. Emma started her music career in publicity, marketing and festival and event management.

Music SA Live Performance Series, Special Events, South Australian Music Awards, Music Business Meetings.

Ph (08) 7320 3304
Monday, Wednesday, Thursday, Friday

Gareth Wilkes
Gareth WilkesBusiness Manager
Business Systems I Finance
Gareth is an award winning film director, writer and producer. He brings to the role of Business Manager a wealth of experience including production accounting on major TV series, tutoring & workshop coordination, IT consulting, graphic design, editing, systems design and procedure writing. Gareth has a working knowledge of NFP governance having worked at the Media Resource Centre where managed grant funds. Gareth also works on Music SA’s film/music projects.

Contact for Systems Administration, Invoicing, Finances.

Monday, Wednesday, Thursday

Dale Taylor
Dale TaylorCourse Coordinator
Music Business Courses – Music Business, Songwriting, Performance
Dale is a multi-instrumentalist, songwriter, producer, mix and mastering engineer from Adelaide. Dale has performed on a local, national and international level over the past 18 years. He has worked with local and international artists in many genres from Techno, Rock, Hip-hop, Electronica to World Music. Currently, Dale is the Guitarist of the Adelaide band “The Cities Alight”.

Contact via our Head of Training

Wednesday – Friday

Joel Byrne
Joel ByrneIndustry Development Coordinator
Industry Development Projects | New Release Features | Live Music Bookings
Joel Byrne has spent the last 12 or so years travelling around Australia and the rest of the world singing and playing guitar in Adelaide rock band, Wolf & Cub. As the founder and main songwriter for this act he brings a wealth of experience and industry knowledge to the role of Industry Development Coordinator. Throughout this time Joel has also had some experience with band management, live music bookings, marketing, touring and event promotion and planning including Clipsal Bands On Track.

Music SA Live Performance Series, Special Events.

Ph 08 7320 3304
Monday, Thursday, Friday

Skye Lockwood
Skye LockwoodMarketing Manager
Marketing | Advertising
Skye Lockwood enjoys long walks on the beach with her sausage dog Yokee. In addition to this, she brings a wealth of marketing knowledge to the Music SA team, and is part of local electro-pop act Auguste.

Ph 08 7320 3313

Steve Pitkin
Steve PitkinProgram Manager
Music Industry Consultancy | Umbrella: Winter City Sounds Program Manager
After spending the past 15 years performing and touring in numerous bands Steve is now utilising his experience to support emerging independent artists through band management and representation. Steve also steers the ship for God God Dammit Dammit and curates a range of local festivals including Scumfest and Root Down. After undergoing the Stigwood Fellowship and the mentorship of Stu Macqueen in 2015 he has grown into a creatively motivated Artist Manager and Festival Designer with a huge passion for Live Music in South Australia.

Music Business Development Workshop, Music Business Meetings, Umbrella: Winter City Sounds.

Ph 08 7320 3304

Jessi Lou
Jessi LouPeter Hanlon Intern
Jessi Lou is our Peter Hanlon Intern. She has 10 years of vocal training and has been performing since she was a child. After working as a singing teacher for 4 years she took her first post grad role after completing Festival & Event Design & Management at Flinders Uni, as a Programs Officer at the University of Sydney Union in 2014 where she stayed for 18 months. Jessi has been putting on live music events around Adelaide since she was 18 and in 2013 Jessi began Punk Ass Kids, an initiative to help strengthen the rock n roll scene of Adelaide. Jessi also undertakes some artist management, marketing and tour promotions as part of her part time event business.

Ph 08 7320 3304

Nicole Dahmke
Nicole DahmkeEvent Coordinator
Umbrella: Winter City Sounds
Nicole Dahmke is Music SA’s Umbrella Winter City Sounds Event Coordinator. Nicole has been involved in music events in South Australia as an Event Manager and Coordinator for over 10 years. She brings a significant amount of knowledge due to her extensive experience of single and multi stage touring festivals including The Big Day Out and Groovin The Moo. Nicole is an Adelaide Hills local and is a proud supporter of all that our incredible state has to offer!

Ph 08 7320 3301


Also see our Courses site for Music SA Business Course Tutors >

Music SA
ABN 19 079 445 051
Registered Training Provider No. 4038

our sponsors


The information regarding artists, venues and advertisers contained on this website has been provided to The South Australian Contemporary Music Company Limited ACN 079 445 051 trading as Music SA (“Music SA”) by the applicable artists, venues, advertisers or their sources. Music SA makes no warranty or representation that the information contained on this website is complete or otherwise free of any errors or discrepancies. To the fullest extent permitted by law, Music SA disclaims all liability (including any indirect, special, incidental or consequential damage or loss) suffered or incurred by any person, whether directly or indirectly by reason of any information contained on this website being incomplete, incorrect or misleading or deceptive. To the fullest extent permitted by law, Music SA excludes all conditions and warranties. Copyright responsibilities for any material that appears on this website, rests with the artists, venues, advertisers and their sources. Please note, the Music SA website uses Google Analytics for the collection of statistical data.